Bettercaremarket supports the elderly, and applies 5% discount for all senior card holders. Please register and add your senior card number. The discount will automatically display in the Cart and the Checkout.
Welcome to BetterCareMarket, your number #1 destination for all your practical home healthcare essentials, daily living & mobility aids and medical equipment.
We are dedicated to giving you the very best products, specialised for your chronic conditions; we focus on your independence!
Bettercaremarket wants to bring products that help customers with a chronic illness lead an easier, better and happier life. We empower thousands of customers in Australia every day to live their own independent life, thanks to a range of everyday products that will assist them. We have handpicked practical products and written many useful blogs and articles to improve the quality of day-to-day life for those living with a chronic condition.
From folding electric wheelchairs and mobility scooters for Parkinson’s Disease patients to bathroom safety equipment for individuals recovering from a stroke or continence care products for active users, we’ve got the products you need! And, if we do not have a product on our website, we will source it for you!
We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.
Erik Louwerens
Name: Dr. Erik Louwerens
Job Title: Founder, CEO & Medical Doctor
Working for: BetterCareMarket
Alumni of: University of Groningen – Medical School
Background & Medical Training
Dr. Erik Louwerens is a medically trained healthcare entrepreneur and the Founder & CEO of BetterCareMarket, a leading Australian provider of NDIS-approved assistive technology and healthcare solutions for older adults and people with chronic conditions. He holds a medical degree from the University of Groningen Medical School in the Netherlands.
Leadership in Global Healthcare
With over 25 years of executive leadership in the pharmaceutical industry, Dr. Louwerens played a key role in the Sanofi-Aventis merger, helping form one of the world’s largest pharmaceutical companies. His experience shaped strategies in patient access, healthcare innovation, and system-wide transformation.
Founding BetterCareMarket
Motivated by personal experience - seeking fall-prevention products for his mother - Dr. Louwerens identified a gap in trustworthy, accessible health solutions for everyday people. This inspired the creation of BetterCareMarket: a platform that offers curated healthcare products, expert advice, and a user-friendly experience tailored to both consumers and healthcare professionals.
NDIS Expertise & Disability Support
Dr. Louwerens brings deep insight into the National Disability Insurance Scheme (NDIS), ensuring that BetterCareMarket supports the unique needs of people with disabilities and their carers. His understanding of the NDIS framework and patient challenges enables the delivery of personalised, compliant solutions across Australia.
Vision & Ongoing Impact
Today, Dr. Louwerens serves as the CEO of BetterCareMarket, where he brings together his clinical expertise, corporate leadership, and personal experience as a caregiver. His mission is to make healthcare more practical, inclusive, and empowering - especially for those navigating complex care systems.
Wim Battaerd
I have had a successful career in the pharmaceutical industry, where I created a multi-national consultancy business focusing on improving commercial effectiveness for pharmaceutical companies. After selling my first business and a number of years consulting, Erik and I established a new business focusing on ways to improve patient health and wellness. We introduced bettercaremarket to help people get easier access to products and services to enjoy a better quality of life. I have extensive experience in the pharmaceutical industry, medical publishing and many years building health technology solutions. My vision with bettercaremarket is to create the most trusted support platform for patients who need some assistance in their daily living.
Annemarieke
Annemarie Terheide has been with BetterCareMarket for over 6 years and now leads as Content Manager, specialising in the NDIS sector. She creates clear, compassionate content that supports people with disabilities, carers, and support coordinators. Drawing on close collaboration with customers and experts, she crafts practical, experience-based resources that empower informed decision-making in assistive technology, aged care, and disability support.
Maayke
I am the Social Media and Digital Marketing Associate, Guada, Annemarieke and I do our best to ensure you are have heard of bettercaremarket. Independency is important to many Australians. Therefore, I want to provide Australians with practical products to assist in their day-to-day activities.
Guada
I am the Social Media and Digital Marketing Manager. I joined the Bettercaremarket family in December 2019. I work together with Maayke and Annemarieke on all things social while keeping everyone informed on all the digital changes and innovations
Nirav
I joined Bettercaremarket in November 2019, after having worked at many of their projects in the past. I love to find solutions to create a customer friendly website. I would describe myself as a team player with an obsession for tech.
Vishaal
I'm from India with background in IT and work as a Business Analyst. Currently, I maintain all products changes and communicate with our suppliers. I would like bettercaremarket to capture the market with high-quality products and service.
Joerg
I have been working in IT for over 2 decades. I am interested in networking, servers, and computing. My first responsibility is Customer Service and Support. I am here to assist you with helpful recommendations, and find solutions to support your independence.