Our story
We Are BetterCareMarket
Welcome to BetterCareMarket, your number #1 destination for all your practical home healthcare essentials, daily living & mobility aids and medical equipment.
We are dedicated to giving you the very best products, specialised for your chronic conditions; we focus on your independence!
How It Started
Motivated by personal experience - seeking fall-prevention products for his mother - Dr. Louwerens identified a gap in trustworthy, accessible health solutions for everyday people.
This inspired the creation of BetterCareMarket: a platform that offers curated healthcare products, expert advice, and a user-friendly experience tailored to both consumers and healthcare professionals.
Meet Our Founder
Dr. Erik Louwerens is a medically trained healthcare entrepreneur and the Founder & CEO of BetterCareMarket, a leading Australian platform providing specialised products and expert advice to improve everyday life for seniors and individuals living with chronic conditions or disabilities—particularly those supported by the NDIS (National Disability Insurance Scheme).
With over 25 years of leadership in the global pharmaceutical industry, Dr. Louwerens brings a rare combination of clinical knowledge and executive insight. His career includes leading the strategic merger of Sanofi and Aventis, which formed one of the world’s largest pharmaceutical companies and transformed patient access and innovation across the healthcare system.
As a trusted voice in NDIS-focused care, Dr. Louwerens ensures that BetterCareMarket provides tailored, high-quality support to people with disabilities and their carers. He remains active in healthcare advisory roles, where he applies his medical training, business acumen, and compassionate leadership to promote better outcomes across the aged care and disability sectors.
Our Team
Annemarie ter Heide
Content Manager
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Laura Kislat
Marketing Manager
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Anitt Binu
Sales & Marketing Intern
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Paolina Chucharam
Digital Marketing Intern
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Ben Caruso
Graphic Design & Marketing Intern
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Yash Sawant
Lead Developer
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Philipp Vikuk
AI & Business Consultant
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Alex Kirimi
Accountant & Finance
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Jaiy Krishna
Finance Intern
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